The zeitgeist of today’s web culture runs something like this: “Social media is more popular than ever, therefore social media buttons should be in more places than ever.” Pew Internet, among others, continually confirms the growing tide of social media usage. As a result social media is now ever-present on the web, and the corresponding ubiquity of social media buttons has generated a fair share of skeptical responses. Oliver Reichenstein, founder of design agency iA, wrote back in May 2012 that we should all “sweep the sleaze” and rid ourselves of social media buttons. Reichenstein criticizes these buttons as unnecessary and unwelcome, saying that social media buttons are in effect desperate pleas to share. He might be right about that. But he predicted that the buttons “will vanish for sure.” So far, he’s definitely wrong about that.